Dealmakers & principals
You're not scaling an org — you're closing personally, deal by deal. One misread relationship with a client from a market you don't natively read, and the deal you thought was done isn't.
Who We Help
Built for anyone whose next decision — or next deal — crosses a border.
Six kinds of leaders end up here, for the same underlying reason: a cultural misread doesn't show up on the balance sheet — until it does, and by then it's expensive.
CEOs leading across borders
Whether it's a single acquisition or the daily reality of teams in three time zones who don't read each other the same way — the friction compounds every week you don't name it.
Executives relocating overseas
Stepping into a new market where the unwritten rules matter as much as the written ones — and you don't get a grace period. We help you earn trust before your first misstep becomes the story people tell about you.
Boards preparing for expansion
The financial model looks solid. It's the human and cultural risk underneath it — integration, leadership alignment, what success actually looks like on the ground — that quietly kills these deals after signing, not before.
HR & talent leaders
Often the ones who see it first, before the CEO does. You need a senior partner who can coach across borders, support the transition that's already underway, and speak the language of the business, not just HR.
Something else entirely?
If your next move — a deal, a hire, a market, a decision — is about to cross a border, this is probably still you. Don't wait until it goes sideways to find out. Start the conversation and we'll tell you honestly if it's a fit.
Recognize your situation here? We can help you pressure-test the next move before the stakes rise.
Talk Through It →What Makes This Different
Not a workshop. Not a fixed playbook.
How We Work
An ongoing partnership
A one-time workshop teaches you a concept. It doesn't help when you're actually in the room and the read goes sideways. Coaching stays grounded in your live decisions as they happen, so the judgment is there when you need it.
A framework, not a script
A repeatable method — research, validate, adapt — that holds up in any market, including the next one you didn't expect to be in.
Confidential, senior-level
Senior leaders can't afford to be seen figuring this out in front of their team. Built for the person in the room, not a company-wide rollout — so you get the support without the exposure.
Who's Behind It
Certified coaching, real stakes
Delivered by a certified coach who has actually run companies through the pressure being coached on.
A provable track record
Not a general claim to 'cross-cultural expertise.' Deana has personally led 50+ real companies into China — a track record we'll walk you through, not just tell you about.
Two founders, one program
One coach brings one lens. Jon leads every session; Deana's own operating track record shapes what actually gets coached — so it isn't built from a single person's blind spots.
Next
See the Approach →See what the work actually looks like, week to week.
Not for every executive. Sound like you?
The friction you're managing right now doesn't fix itself while you wait.
Let's Talk
30 minutes · Confidential · No pitch, no obligation